The Perceptione focus lies in working with companies, both large and small, to help them realise their maximum potential regarding maintaining a consistent and meaningful impression in the marketplace..
Our strengths lie in the discovery of exciting potential that will maximise brand presence and elevate customer awareness and engagement in a highly competitive market.
Our aim is to ensure that marketing strategies, creative messages, staff and and media interaction with clients and prospects are fully understood and achieve their greatest potential.
Our philosophy adopts a strictly service-based approach towards the creation of the best possible practices and solutions.
SERVICES:
Our services incorporate all the disciplines within the Eight Areas of Influence outlined in our Brand Architecture page. These may include all eight or only those that present potential for improvement.
Over and above Image Consulting services we offer Corporate Design, Product and Services Development, Public Relations and Image Auditing.
HISTORY:
Perceptione was launched as an independent Corporate Image Architecture consultancy in March of 2007 and has worked with high and low profile marketing Clients (see some of them below) assisting with development of corporate image and corporate reputation development. |
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Chris van Rooyen /
Chief Consultant Guy
Marketer. Advertising Practitioner. Creative Director. Thinker. Facilitator.
Chris has enjoyed 35 years in the Marketing, Advertising and Business Development
Industries along with being a founder of Internet Business, Business
Coach, Consultant and Strategist.
Most of the 35 years have been
spent as Creative Director for companies such as Young & Rubicam,
Bates, McCann Erickson and Leo Burnett. This has led to a natural creative way of thinking and identifying marketplace opportunities.
Included in his experience is Business Training and Consultation in the areas of Formal Marketing and Business Behavior. When in the Advertising Industry Chris specialised in consumer behavior which has led to an acute understanding of consumer expectations at all levels of lifestyle.
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